The first decision in rebranding your outdoor areas is to step away from the familiar vendors and bland look of the past. Mere replacement is not a vision.

The new Astanza method focuses on five goals:

1. Re-imagining the patio/pool as a resort.
2. Developing staff-friendly, functional furnishings.
3. Specifying materials to extend product life up to 60%.
4. Providing apples-to-apples savings of 18%

For 2025, Astanza is fixed on its 5th goal – slashing a GM’s sourcing and buying process for outdoor furnishings to 5-hours or less.